Challenge
- A fintech firm in Riyadh struggled with customer churn and engagement issues.
- They lacked real-time customer insights.
- Ineffective personalized services and marketing campaigns.
Our Approach
- Building a 360-degree customer data platform, aggregating insights from multiple touchpoints.
- Deploying real-time sentiment analysis, improving response to customer behaviors.
- Implementing AI-driven churn prediction models, identifying at-risk customers early.
- Optimizing personalized financial product recommendations, boosting engagement.
Outcome
- 25% increase in customer retention, reducing churn.
- 40% more effective targeted marketing, improving conversion rates.
- 30% faster insights generation, enabling dynamic customer engagement strategies.
